Факторы, влияющие на взаимовыгодные партнерства для достижения целей устойчивого развития: опыт международных компаний на рынке быстро оборачиваемых товаров в России
Цель данного исследования – выявить факторы, влияющие на взаимовыгодные партнерства для достижения целей устойчивого развития. В частности, этот тезис исследует факторы, имеющие отношение к компаниям в секторе быстро оборачиваемых товаров в России, имеющих инициативы по устойчивому развитию. На основе анализа академической литературы и эмпирического исследования была разработана модель, включающая десять таких факторов, а так же были предоставлены соответствующие управленческие выводы.
Over the past 30 years, the world has witnessed an immense social improvement and technological progress. Not only have there been an extraordinary economic growth all over the world, but also hundreds of millions of people were lifted out of poverty. Today, the world is able to benefit from a life-changing digital revolution, which could assist in solving some of the most persistent environmental and social problems.
Despite the aforementioned advancements, the current model of development is profoundly flawed, and the signs of its failure are staggering. For instance, the natural disasters caused by climate change have seen a double increase in frequency over the past 30 years, yet businesses keep on financing the high-carbon infrastructure at a rate that could commit us to a more harmful climate change (Jakob & Steckel, 2016). Armed conflicts and humanitarian crises, lost biodiversity and ecosystem damage, worsened social inequality within and among countries as well as youth unemployment – all these add to and exacerbate the list of challenges which humanity still faces.
In order to combat these challenges, UN introduced 17 Sustainable Development Goals (SDGs) in September 2015, as part of a new sustainable development agenda (see appendix). Each of the identified goals has specific targets to be achieved over the following 15 years. For the goals to be reached, everyone needs to be committed: governments, civil society and individuals, and more specifically, it will herald a major change for business (Banks, Scheyvens, & Hughes, 2016).
Business recognizes the critical role it has in helping to achieve these new global goals (Anders, 2016). In order to address them effectively, businesses have to join forces to become successful drivers of a change, creating various kinds of partnerships: cross-sector (non-governmental organization, government) and cross-business collaborations (Fowler & Beikart, 2017). The businesses are encouraged to create “shared value” (Porter and Kramer, 2006) by collaborating with each other, tapping into the resources and expertise of the other, finding creative solutions to critical social and businesses challenges (Anders, 2016; Busco, Fiori, Frigo, & Riccaboni, 2017; Jones & Hiller, 2016; Dooley, 2016)
In doing so, it is essential to understand how businesses can collaborate in the format of “win-win”, where both companies receive sufficient benefits while helping to achieve SDGs. This thesis will particularly explore creating cross-business partnerships within FMCG industry in Russia, as this industry is claimed to be one of the most polluting in today’s world, and at the same time because the vast value chains of the companies are able to have a great impact on SDGs.
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