Факторы цифровой трансформации в дочерних компаниях международных компаний в России

Главной целью данной магистерской диссертации является исследование цифровой трансформации в российских дочерних компаниях международных компаний (МНК) и выделение основных факторов, которые определяют логику, стоящую за процессами цифровой трансформации в российской дочерней компании МНК. На основе текущей академической литературы по данной теме была определена необходимая область изучения. Практическое исследование основано на 12 интервью, полученных у менеджеров и консультантов, работающих на проектах цифровой трансформации российских дочерних компаний международных компаний. Основные результаты исследования показывают текущее бизнес окружение российской дочерней компании в период цифровой трансформации и выделяют основные факторы адаптации цифровой трансформации в России.

INTRODUCTION …………………………………………………………………………………………………….7
CHAPTER 1. Theoretical background…………………………………………………………………………9
2.1. Literature review………………………………………………………………………………………………. 9
2.1.1. Basic concept and definition. Definition of digital transformation. ………………….. 9
2.1.2. Phases of digital transformation ………………………………………………………………… 10
2.1.3. Business environment of digital transformation…………………………………………… 12
2.1.4. Subsidiaries and Headquarter relations Role of subsidiary in Digital
transformation process……………………………………………………………………………………………. 14
2.1.5. Digital transformation within MNC and subsidiaries……………………………………. 17
2.1.6. Research gap…………………………………………………………………………………………… 20
2.1.7. Research goal and aims of the study. …………………………………………………………. 20
2.2. Methodology………………………………………………………………………………………………….. 22
2.2.1. Research design ………………………………………………………………………………………. 22
2.2.2. Research methods ……………………………………………………………………………………. 22
2.2.3. Data collection process…………………………………………………………………………….. 24
2.2.4. Potential limitations of the research …………………………………………………………… 27
2.3. Summary of the chapter…………………………………………………………………………………… 27 CHAPTER 2. Empirical study ………………………………………………………………………………….29
3.1. Findings ………………………………………………………………………………………………………… 29
3.1.1. General project description……………………………………………………………………….. 29
3.1.2. Digital transformation strategy in the MNC and subsidiaries. ……………………….. 30
3.1.3. MNC hierarchies when conducting digital transformation processes. …………….. 31
3.1.4. Russian market peculiarities in the scope of the global MNC digital
transformation process……………………………………………………………………………………………. 34 3.1.5. Managerial practices of Russian subsidiaries for global digital transformation adoption. 36
3.1.6. Adoption policies…………………………………………………………………………………….. 36
3.1.7. Organizational changes…………………………………………………………………………….. 38
3.2. Findings discussion…………………………………………………………………………………………. 40 5
3.
3.2.1. Theoretical Contribution…………………………………………………………………………… 43
3.2.2. Managerial Implications …………………………………………………………………………… 44
3.2.3. Limitations and future research …………………………………………………………………. 44
REFERENCES ………………………………………………………………………………………………………………46

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