Понятие «Global village» в разрезе межкультурной коммуникации
В центре внимания автора – концепция “глобальной деревни” и современное состояние межкультурной коммуникации на современном этапе глобализации через Интернет, многонациональные корпорации, иностранные слова в языке и межкультурная история.
Introduction 3
Chapter 1 Basic Theoretical Provisions 6
1.1 The Concept of Global Village 6
1.1.1 The history of the concept 6
1.1.2 The Concept of Global Village 8
1.1.3 Development of the concept “Global village” 10
1.2 Concept of Global village in Cross-Cultural Communication 15
1.2.1 The development of cross-cultural communication 15
1.2.2 The dilemma of cross-cultural communication in today’s “global village” environment 40
Chapter 1 Conclusions 70
Chapter 2 Cross-cultural communication in the context of modern globalization 72
2.1 Internet and the differences in using it in China and Western countries 72
2.2 Transnational organizations and their role in cross-cultural communication 74
2.3 English Foreign Words in Chinese and Russian 86
Chapter 2 Conclusions 96
Conclusions 98
References 100
List of Sources 102
IMPORTANCE OF THE RESEARCH: In 2020, an unforeseen epidemic swept the world, claiming countless lives and putting countless sacrifices into the battle. Today, in 2021, when we look back at the world after the epidemic with regret, it is easy to see that an evolution that affects the fate of all people is silently taking place: while people are gradually getting used to the new way of life brought about by the high level of information technology development, In the international sphere, the wave of de-globalization that has been building up for years seems to be growing rapidly, fueled by the epidemic, and national sentiments are accumulating under the incitement of interest groups with ulterior motives; while in local areas, different countries and nationalities are getting closer for common interests, either because of the fight against the epidemic or the international situation. In general, the current stage of globalization after the epidemic presents an intricate and complicated situation, perhaps it’s the beginning of a new globalization. In such a context, cross-cultural communication may face the most serious difficulties and challenges since the 21st century, and the need to overturn existing perceptions of this field cannot be ruled out. In this context, a proper understanding of the existing intercultural field is particularly important in order to avoid falling into a closed and misguided mentality in this new era. For language learners, the importance of this subject is further amplified by the fact that it deeply connected with their future and destiny.
RESEARCH OBJECTIVE：Globalization is the main theme of the 21st century. Driven by peaceful development, scientific and technological progress and economic interests, the development of globalization is at its most rapid stage in human history. In such a context, cross-cultural communication skills are an essential basic knowledge for highly qualified human resources in every country, so accordingly, the study of cross-cultural communication is quite abundant in most countries. However, considering that the study of cross-cultural communication involves the perception of the world landscape, the direction of intercultural education varies from country to country, influenced by national interests. Moreover, with the new situation after the epidemic, research in the field of cross-cultural communication appears intricate and in urgent need of clear, rational new perceptions.
WORKING STRUCTURE: The paper is divided into two parts. The first part discusses the concept and the history of the concept “global village”, as well as the conceptual history methodology traces the historical origins and evolution of cross-cultural communication before the 21st century. In view of the long history of cultural exchanges between peoples and countries, China, with a long civilization of more than 4,000 years, has not developed in a closed and isolated manner, but has never stopped exchanging and interacting with other cultures, and has accumulated a lot of experiences and lessons for the development of contemporary cross-cultural exchanges. This includes communication and interaction with Western countries, and this chapter also focuses on this aspect. The second half of the first chapter reveals the current situation and opportunities of cross-cultural communication in the era of globalization; the challenges and dilemmas for cross-cultural communication brought by a series of issues such as cultural identity crisis, cultural hegemony and cultural colonization, cultural diversity and cultural differences, learning from history and mistakes, recognize the misunderstandings in cross-cultural communication so as to cultivate a correct and clear cross-cultural posture. In the second chapter, case analysis is used to show the impact and dilemma of cross-cultural communication in the current stage of globalization, and to identify the misunderstandings in cross-cultural communication, focusing on the Internet, multinational companies and language.
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